Naturally, for you.
Beauty shaped by the earth. Chosen by you.
Every natural gemstone tells a story millions of years in the making. From rare coloured stones to natural diamonds, no two are ever the same — each formed by nature, defined by individuality, and chosen for a reason. At Duffs, we celebrate the beauty of what is truly natural. Stones selected for their rarity, character, and enduring allure. Crafted with care, expertise, and respect for the materials that make each piece extraordinary.
One of a kind, by nature
Natural gemstones are never replicated — their colour, clarity, and character exist nowhere else in the world. This is what makes them so special. This is what makes them yours. Whether it’s the quiet strength of a natural diamond or the vivid personality of a coloured stone, each piece reflects a beauty that cannot be manufactured or replaced.
Timeless value. Enduring beauty.
Natural diamonds and coloured gemstones have been treasured for centuries — not only for their beauty, but for their lasting value. Chosen today, cherished forever, and passed on with meaning. When you choose natural, you choose authenticity.
Crafted with integrity
Every piece of Duffs jewellery is thoughtfully designed and expertly crafted to honour the stone at its centre. From selection to setting, quality and care guide every detail — ensuring your jewellery is as enduring as the gemstone itself.
Discover something naturally yours
Explore our collection of natural gemstone jewellery — rings, earrings, necklaces, and bracelets — each one as individual as the person who wears it.
Have you visited our gem bar at the Pakington Street store?
A selection of our sparkling natural diamond jewellery
Explore our curated collection of natural gemstone jewellery
Learn more about some of our popular gemstones
Look inside the secret world of emeralds
Considered one of the “big three” precious gems alongside sapphires and rubies, emeralds come in a variety of shades and share the same chemical composition as aquamarine and morganite, showcasing a rich spectrum of colours and captivating hues.
Unveiling ruby's secrets
Bold, powerful and impossible to ignore. Rubies symbolise love, courage and confidence — a gemstone that makes a statement without saying a word.
In a recent video, our experts took a deep dive into the world of rubies, revealing how rubies are treated and graded, what makes them so valuable, and we shared some amazing stories about the world’s most expensive rubies!
Sapphire - for beauty that never fades
Deep blues that never fade. Sapphire is known for its strength, loyalty and enduring beauty — a gemstone designed to last a lifetime.
Where do sapphires come from? What are the most popular colours? What jewellery can you create using these fabulous gemstones? Find out in an episode of Duffs Jewellers - Pull Back the Curtain.
