Duffs new Pakington St store opens

Duffs Jewellers has opened a new store on the vibrant Pakington Street shopping strip, beginning an exciting new chapter for the 95-year-old family-run business.

The new Geelong West store showcases a full range of jewellery, including diamond engagement rings and watches, with a focus on custom designed pieces and personalised service.

Proprietor Ben Duff said customers could expect the same extensive range of jewellery found at its flagship Westfield and popular Waurn Ponds stores, within a vibrant shopping strip location.

“Duffs Pakington St is a destination store. We have our top jewellery designers based there, making it perfect for customers from around the region looking for high quality jewellery or customised designs in a discrete, relaxed location,” he said.

With the move to ‘Pako’, Duffs has come full circle; returning to strip shopping 15 years after closing its long-running Moorabool St store.

The new store is located at 160 Pakington St, Geelong West.