The Art and Craft of Jewellery Design at Duffs Jewellers Geelong and Ballarat

At Duffs Jewellers, we believe that true artistry in jewellery goes beyond aesthetics—it's about crafting each piece to stand the test of time. Our head designer, Jess, has been at the forefront of this philosophy for the past 10 years. An award-winning designer, Jess started her journey with Duffs Jewellers at our Waurn Ponds Store before bringing her talents to the Pakington Street location.

Custom Made Jewellery Design Process

When customers come in for ring design, Jess guides them through an exciting collaborative process. With a background steeped in creativity and a passion for drawing, she helps clients visualise their dreams. Each design begins with a conversation, where Jess listens intently to ideas and inspirations, sketching them out to bring them to life. Our Geelong and Ballarat jewellers know the importance of capturing your vision perfectly.

Durability & Design Integrity

What truly sets Jess apart is her dedication to understanding the structural integrity of jewellery. She has spent countless hours learning from Duffs Jewellery’s expert jewellers about what designs not only look beautiful but are also durable. It’s crucial that every piece not only embodies the client’s vision but also functions effectively in everyday wear.

Craftsmanship That Lasts

This knowledge allows Jess to refine designs, ensuring they’re not only stunning but built to last. By blending her artistic vision with practical insights, she crafts pieces that clients will cherish for years to come. At our Geelong and Ballarat jewellery stores, we’re committed to creating timeless pieces that tell your story while standing the test of time. Visit us today to begin your own unique design journey.

Watch Our Design Process

Watch our video to learn more about the design process at Duffs Jewellers, one of the top jewellers in Geelong and Ballarat.