For over eight decades, Citizen has been ahead of its time. The Citizen brand has always stood for innovations and high precision that make life better for everyday people, and now they are raising our sights to meet the needs of the new Millennium.
One of the latest milestones is Citizen’s Eco-Drive technology. Citizen Eco-Drive watches use the simplest, yet most technically advanced power generating and storage system in the Watch Manufacturing Industry. Eco-Drive works by absorbing natural and artificial lights through the dial. A special solar cell converts the light energy into electrical energy; this is then stored in a rechargeable battery to power the timepiece, even in the dark for up to 7 years depending on the model. As an added benefit to the environment, it contains none of the caustic chemicals used in ordinary batteries, and it is the first watch technology to receive the Japan Environment Association’s Eco Mark for environmentally friendly products.
Style, design and technology… Eco-Drive is available in various Citizen men’s, ladies and Promaster (professional sports) collections.
